What is Canonical tag in seo?

A canonical tag is an HTML element. It is used to prevent duplicate content on your site. Use canonical tag on home page. canonical tag is used if you have different URL for same content. use canonical tag on static website manually because in static websites there is less amount of pages. You can use canonical tag on dynamic websites (ecommerce websites, portal websites, news websites, jobs websites) because they have large no of pages. You can also prevent dulicacy from Url Parameter that is available in google webmaster tool.

Syntax for canonical tag:
<link rel="canonical" href="/http://www.abc.com"/>

What is Bounce Rate and how to reduce bounce rate of your website?

Some one go to your website and leave called bounce rate. Bounce Rate is the number of visitors who leave your website after visiting a single page.

You can improve website bounce rate by adding attractive and quality content.

Add good knowledgeable content which attract the visitor.

Decreasing the load times helps reducing your bounce rate.

Use light images which loads fast,avoid flash.

Website is well designed.

Its better if your Bounce rate is less then 30%, Use less amount of Adds.

What is PageRank and how to increase PageRank of your website?

Page rank is a numeric value assigned from 0 to 10. 0 is a lower page rank and 10 is the highest page rank. Page rank is also known as "Google Juice".

I share some points that will help you for increasing page rank of your website.

For increasing page rank, you need to do Quality link building.
Use quality and unique content in websites, use high page rank websites and use relevant websites.
Dont do spamming in submissions. Do proper On page and Off page.
Use Websites which provide you high quality do-follow back links.
Submit blog posting and article posting on high page rank websites.
If your ranking is improve page rank will also imrprove.

What is seo and smo ?

Seo is search engine optimization. we are doing seo for improving the ranking of websites in serp (search engine result page). Seo improve the traffic of your website, improve visibity, improve page rank of your website.

For example, If your business is selling White Teddybears, then you want to make sure that when someone goes to Google and does a search for White Teddybear that your website appears on the first page of search results. In this example your keyword is White Teddybears.

Smo is social media optimization. We can optimize smo by social media sites facebook, twitter, linkedIn etc. You can get a lot of traffic from smo and get more visitor on your website. Smo also increase branding of your website.

In smo you can attract visitor by uploading attractive content on facebook page related to theme of your business.